Gaia's Garden Mobile UX & UI Design
Gaia's Garden Mobile UX & UI Design
Gaia's Garden Mobile UX & UI Design
Gaia's Garden Mobile UX & UI Design
ROLE
ROLE
UX designer, UI design prototyper
UX designer, UI design prototyper
TOOLS
TOOLS
Figma, Adobe Illustration
Figma, Adobe Illustration
TEAM
TEAM
Sarika Bhageratty, Rosa Moriya
Sarika Bhageratty, Rosa Moriya
DESIGN TOUCH POINTS
DESIGN TOUCH POINTS
Designed the end-to-end UX and UI for Gaia’s Garden, a native mobile app connecting users to locally sourced organic produce and meal kits.
The experience emphasizes speed, transparency, and simplicity, making ethical food choices more accessible within a modern, convenience-driven interface.
Designed the end-to-end UX and UI for Gaia’s Garden, a native mobile app connecting users to locally sourced organic produce and meal kits.
The experience emphasizes speed, transparency, and simplicity, making ethical food choices more accessible within a modern, convenience-driven interface.
THE PROBLEM
THE PROBLEM
THE PROBLEM
THE PROBLEM
Meal delivery services like HelloFresh, Uber Eats, and Instacart have reshaped how we access food, offering speed, variety, and the promise of healthier eating.
But a 2022 CBC investigation revealed hidden markups, questionable sustainability claims, and a lack of transparency. These platforms often prioritize convenience and profit over ethics and the environment.
Meal delivery services like HelloFresh, Uber Eats, and Instacart have reshaped how we access food, offering speed, variety, and the promise of healthier eating.
But a 2022 CBC investigation revealed hidden markups, questionable sustainability claims, and a lack of transparency. These platforms often prioritize convenience and profit over ethics and the environment.
THE OPPORTUNITY
THE OPPORTUNITY
THE OPPORTUNITY
THE OPPORTUNITY
As concerns grow around mainstream delivery services, consumers are turning to local-first alternatives like Fresh City Farms, Mama Earth, Mabel's, and The Healthy Butcher. These businesses partner with local farms to bring fresh, ethical food to more conscious customers.
But there's a gap: most lack an intuitive, app-based experience that matches the convenience of larger platforms.
Gaia's Garden is a native mobile app that makes it fast, transparent, and easy to order organic produce and meal kits - sourced directly from local farmers. It bridges the gap between ethical food and modern convenience.
As concerns grow around mainstream delivery services, consumers are turning to local-first alternatives like Fresh City Farms, Mama Earth, Mabel's, and The Healthy Butcher. These businesses partner with local farms to bring fresh, ethical food to more conscious customers.
But there's a gap: most lack an intuitive, app-based experience that matches the convenience of larger platforms.
Gaia's Garden is a native mobile app that makes it fast, transparent, and easy to order organic produce and meal kits - sourced directly from local farmers. It bridges the gap between ethical food and modern convenience.
THE USER
THE USER
THE USER
THE USER
By developing two distinct user personas (working parents and stay-at-home parents), we gain a deeper understanding of their unique needs and preferences.
By developing two distinct user personas (working parents and stay-at-home parents), we gain a deeper understanding of their unique needs and preferences.
The Why, When and How
The Why, When and How
To create a seamless, intuitive experience, we developed user journey maps based on Gaia's Garden's primary personas. These maps visualize each step - from discovering the app and researching options to placing an order and receiving a delivery.
This process helped us uncover key touch points, highlight pain points, and spot opportunities to improve the user experience, ensuring every step feels tailored, efficient, and satisfying.
To create a seamless, intuitive experience, we developed user journey maps based on Gaia's Garden's primary personas. These maps visualize each step - from discovering the app and researching options to placing an order and receiving a delivery.
This process helped us uncover key touch points, highlight pain points, and spot opportunities to improve the user experience, ensuring every step feels tailored, efficient, and satisfying.
BRAND SPIRIT
BRAND SPIRIT
BRAND SPIRIT
BRAND SPIRIT
Gaia - The Personification of Earth
Gaia - The Personification of Earth
We set out to create a digital garden where Canadians feel proud and connected - connected to their food, their farmers, and their communities.
With Gaia's Garden, users can browse and choose local ingredients, curated meal kits, and seasonal packs, while also sharing their own recipes and discoveries. Every interaction adds value to their lives and meaningful support to the farmers who grow their food. user
We set out to create a digital garden where Canadians feel proud and connected - connected to their food, their farmers, and their communities.
With Gaia's Garden, users can browse and choose local ingredients, curated meal kits, and seasonal packs, while also sharing their own recipes and discoveries. Every interaction adds value to their lives and meaningful support to the farmers who grow their food. user
Style Tile
Style Tile
Gaia's Garden is grounded in four core values: sustainability, transparency, friendliness, and warmth.
To bring these to life, we developed a style tile that defines our colour palette, typography, and iconography (figure 8). This cohesive visual language ensures a consistent, inviting experience that reflects our mission whilst fostering a sense of trust, care, and community.
Gaia's Garden is grounded in four core values: sustainability, transparency, friendliness, and warmth.
To bring these to life, we developed a style tile that defines our colour palette, typography, and iconography (figure 8). This cohesive visual language ensures a consistent, inviting experience that reflects our mission whilst fostering a sense of trust, care, and community.
Logo Animation
Logo Animation
To infuse Gaia's Garden with more personality, we created a playful logo animation featuring Gaia giving a cheeky wink.
This moment adds a touch of sass and reinforces the brand's friendly, down-to-earth tone. The wink acts as Gaia's stamp of approval - a fun, reassuring cue that users are making choices that support their health, the environment, and their local community.
It's a small detail that builds a stronger emotional connection while reinforcing the brand's values.
To infuse Gaia's Garden with more personality, we created a playful logo animation featuring Gaia giving a cheeky wink.
This moment adds a touch of sass and reinforces the brand's friendly, down-to-earth tone. The wink acts as Gaia's stamp of approval - a fun, reassuring cue that users are making choices that support their health, the environment, and their local community.
It's a small detail that builds a stronger emotional connection while reinforcing the brand's values.
DESIGN PROCESS
DESIGN PROCESS
DESIGN PROCESS
DESIGN PROCESS
Defining the User Flow and Low-Fidelity wireframes
Defining the User Flow and Low-Fidelity wireframes
To ensure a seamless experience, we designed two user flows based on Gaia's Garden's primary personas.
Each flow outlines the key steps - from launching the app to completing an order - highlighting how different users navigate the platform to meet their needs efficiently.
1. Subscribing to a meal kit: This flow focuses on users subscribing to a weekly meal kit.
2. Subscribing to a produce box: This flow focuses users subscribing to a produce box.
To ensure a seamless experience, we designed two user flows based on Gaia's Garden's primary personas.
Each flow outlines the key steps - from launching the app to completing an order - highlighting how different users navigate the platform to meet their needs efficiently.
1. Subscribing to a meal kit: This flow focuses on users subscribing to a weekly meal kit.
2. Subscribing to a produce box: This flow focuses users subscribing to a produce box.
USABILITY
USABILITY
USABILITY
USABILITY
To validate our design decisions, we conducted usability testing with three participants, each completing a series of key tasks:
1. Signing up as a new user
2. Subscribing to a meal kit
3. Purchasing a produce box
We gathered qualitative feedback for each task, helping us identify usability issues, clarify user expectations, and uncover opportunities to improve the overall experience.
To validate our design decisions, we conducted usability testing with three participants, each completing a series of key tasks:
1. Signing up as a new user
2. Subscribing to a meal kit
3. Purchasing a produce box
We gathered qualitative feedback for each task, helping us identify usability issues, clarify user expectations, and uncover opportunities to improve the overall experience.
100%
100%
100%
participants found the meal selection process to be confusing and overwhelming
participants found the meal selection process to be confusing and overwhelming
100%
100%
100%
participants found some text needed more clarity, such as the difference between meal kits and meal boxes
participants found some text needed more clarity, such as the difference between meal kits and meal boxes
67%
67%
67%
participants found some icons to be confusing
participants found some icons to be confusing
FINAL DESIGN
FINAL DESIGN
FINAL DESIGN
FINAL DESIGN
Based on feedback, we made several rounds of iteration to address common usability issues. These refinements allowed us to refine the user experience, optimize visual elements, and ensure that the final design was both aligned with the brand's identity and functional - delivering a seamless and engaging experience for the users.
Based on feedback, we made several rounds of iteration to address common usability issues. These refinements allowed us to refine the user experience, optimize visual elements, and ensure that the final design was both aligned with the brand's identity and functional - delivering a seamless and engaging experience for the users.
Signing up & subscribing to a Meal Box
Logging in & subscribing to a Produce Box
© 2026 All rights reserved
© 2026 All rights reserved